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An Evangelism Strategy for Churches

Churches with an evangelism strategy have many more baptisms, some 60% more. The key is to be intentional and specific when seeking the Lord’s leading in planning. Each CABA church is urged to have a Missions Committee focused on lostness. Here are five steps that churches would look for in a Missions Committee.


Step One: Research lostness

Start with an honest look at your church and its mission field. There are two ways to look: inward and outward.


1.      Internal assessment: I recommend the “Fruit Inspection” guide available free on our website, www.CincinnatiBaptist.com.  Use it to look for strengths, weaknesses, and even gaps in equipping/discipling among segments of members – missiology, doctrine, depth, lifestyle issues, witnessing experience, etc.


2.     External assessment: Boots on the ground knocking on doors is vital. Since at least 2015, churches and teams of volunteers have mapped the most ethnically-diverse areas of Cincinnati. The same principles apply in canvassing the community where you serve. Then compile the resources into a prayer guide – “the” place to start for mobilizing workers among the lost. CABA’s prayer guide for the “Nations” is on CincinnatiBaptist.com. I can also email to you a PDF.


Evaluate resources available: Be realistic about people, time, and budget.


Step Two: Pray intentionally

Teach your people to pray. The book, One Cry, is a “win” to draw believers into a closer relationship with the Lord (www.onecry.com) It is encapsulated in a six-week training program, but can initiate a movement. Sunday School classes need to know how to pray and what to pray for. Getting segments within the church engaged in specific ways is important.


Step Three: Equip for disciple-making

Over the years, I’ve identified three ways to be effective disciple-makers.

Role models: Pastors and church leaders must set the example for their members.

Personal evangelism: No Place Left uses a 15-second testimony and the Three Circles method of evangelism. At this time, some 875 Cincinnati Baptists have received training since 2018. It is highly conversational and doesn’t assume prior biblical knowledge. It also has a clear path to becoming disciples that can immediately share their faith with the lost.

Teamwork: Sending out teams two by two requires intentionality and training. We’re using No Place Left training, which is an international phenomenon.


Decision Counselors should help new believers after their decision to follow Christ and make it public. New believers need to know how to lead someone to Christ. Follow-up must be required to help new believers become active witnesses and disciple-makers.


Step Four: Sow down the Gospel

Widespread evangelization: Initiate a blitz during an evangelistic “season” that may last for one month at a strategic time. The ideal time is the weeks between Christmas and the weeks leading up to Easter.


Internet: Recording and uploading member testimonies of believers in your church can be promoted using business cards. You may use an existing service such as www.mostimportantthing.org, www.whativaluemost.com, or perhaps your church’s website can host it.


Commit to making disciples. That should be every CABA church’s number one biblical priority. Make sure everything done is reproducible and holds people accountable for spiritual development. I believe Bible Storying holds relational and supportive keys to reproducibility. I can provide a catalog of resources to those who write snowdenministries@gmail.com. You can order online the book that Avery Willis and I wrote titled Truth That Sticks that really gets after disciple-making.


Step Five: Celebrate with a purpose

Baptisms should become more inclusive and celebratory. New believers should invite family members. The focus of the service should be on the need for salvation and baptism. This helps the new believer be a bolder witness for Jesus.


As the campaign continues throughout the year, testimonials and experiences should be showcased in every communication vehicle of the church including the pulpit as a prioritized act of worship. Remember, you’re not bragging on what you, a committee, the strategy, or the church did, but giving glory to what God did through your church through the activity of the Holy Spirit. This is an Acts 14:27 event as the church gets together and learns how God “opened a door of faith.”


-Mark Snowden directs the Cincinnati Area Baptist Association



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